ChocoLogic: Where Flavor Meets Design (1)

Introduction Chocolate is more than just a sweet treat—it's an experience, a memory, a moment of pause in a fast-moving world. In this project, I set out to explore how design can elevate that experience, wrapping taste in layers of story, style, and identity.

The Concept Inspired by the deep richness of cocoa and the delicate textures of handcrafted chocolate, this visual direction combines minimal elegance with sensory warmth. I wanted each element—color, typography, texture—to reflect not just the product, but the feeling it gives. Think velvet wrappers, warm brown hues, gold foils, and a font that melts like chocolate itself.

Packaging Design The packaging is the first touchpoint between the brand and the consumer. In this concept, I aimed for a balance between sophistication and approachability. Whether it’s a single-origin dark bar or a playful bonbon box, the design language whispers indulgence while remaining eco-conscious and modern.

Brand Story & Logo The logo reflects the origins of cacao—its organic, earthy roots—while also embracing a modern, premium aesthetic. I used hand-drawn elements combined with clean geometry to suggest both tradition and refinement.

Color Palette & Typography Inspired by the tones of roasted cocoa, creamy milk, and dried fruits often paired with chocolate, the palette ranges from deep espresso to soft ivory. Typography was chosen to match the emotional tone: soft curves for sweetness, strong serifs for depth.

Conclusion This publication isn’t just about chocolate—it’s about how design can make you feel flavor, crave beauty, and remember a moment. Whether you're a chocolate lover, a brand storyteller, or a fellow designer, I hope this journey leaves a sweet impression.